Can Colour Compel a Consumer To Choose Your Product Over Another?

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    The colour that you use when creating the packaging of your product is a very critical factor in its overall success within a consumer driven market.

    The reason for this is the emotion that colours evoke.  Or as Designrfix says, because colours have their own psychology.

    What this means is that people associate a particular meaning to a particular colour and this meaning changes not only from person to person, but also from culture to culture.


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